Crawl · NinjaOps Guides

Crawl Budget for Big Sites: What Actually Wastes It

Google crawls a fixed number of your URLs per day. Facets, parameters, and duplicate templates burn it. With thousands of programmatic pages, crawl budget IS your indexing rate.

How to fix it

  1. Audit parameter URLs and faceted links — noindex or robots them.
  2. Internal-link your priority pages — links are the crawl path.
  3. Keep redirects internal and short; every hop spends budget.
  4. Watch the GSC Crawl Stats report for spikes in 'not followed'.

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